Marketing Outreach Services

Press Release Writing:

How do you get the attention of the media?

The press release is where it all begins.  Media outlets use press releases for content.  They receive thousands of press releases everyday and use the press releases to guide them in the coverage of events.

What is a press release?

A press release is written as a news article with a headline.  Media outlets can easily use the content of the press release for their publication or broadcast.  The press release also contains the who, what, where, and when of events. A professionally written press release adds credibility and draws attention to announcements, events, stories, personal profiles, etc.  

Why is it important to have a press release?

In the news industry, time is limited and content is needed.  When a well written, informative, professional press release catches the media’s attention, you immediately gain access to global exposure.  

  1. Online and print media often publish the press release as is.
  2. Broadcast media build their segments from press releases.
  3. When requesting coverage of an event, press releases offer the time, location, media contact and summary at a glance.
  4. Once published or broadcasted, the link can be used for social media, email blasts to clients and investors, and for your website.  The possibilities are limitless.

What is the key to getting the attention of a recipient in media?  

Envision Creative Media specializes in crafting press releases that are formatted specifically for news outlets.  With professionally written articles ready for publication and clear directives for media coverage, your press release is sure to impress.

Press Release Packages:

Includes a 500 word professionally written press release highlighting events such as ribbon cuttings, grand openings, 5K Races, shows, fundraisers, announcements, change of location, etc. The finished press release is provided to you by the agreed upon deadline to be used as an email blast, newsletters, social media postings, internal company announcement and distributed by you to media outlets.

  • Press release
  • Headline
  • Prominent display of your logo or photo
  • Personal quote
  • Outreach to local media for coverage.
  • Two Revisions
  • Distribution to 4,200 outlets and 100 PR media sites (including Google, Yahoo, and the Associated Press), and a permanent link to your press release.
  • Press release
  • Headline
  • Prominent display of your logo or photo
  • Personal quote
  • Outreach to local media for coverage
  • Two Revisions
  • Distribution to 4,200 outlets and 100 PR media sites (including Google, Yahoo, and the    
  • Associated Press), and a permanent link to your press release.
  • Personal media outreach to news outlets in local media and major news networks.  Having a professional media relations expert with vast experience in the field of broadcasting and print media reach out on your behalf makes a huge difference in the likelihood of coverage.

Add On

Event Coverage: (contact for quote)

If you are looking for coverage of an event either by a photographer or videographer, we can add this to any package.  The Envision Creative Media team has extensive experience in news coverage having worked in major news networks.

Testimonials

Patricia is a talented writer who is able to empathize with those for whom she is writing. She has an uncanny way of connecting with the reader. This is not limited to grant writing, press releases or news articles. I know this firsthand as Patricia has been helping me write my first book. Her ability to be intuitive, suggestive and yet respectful of my core ideas, has been invaluable. Patricia, immerses herself in every project as if it is her own. In an industry where respectful, conceptually mutual ownership of a project is virtually impossible to find, she embodies it. Furthermore, the level of professionalism and sensitivity to timelines without sacrificing the final product sets her apart. Patricia’s vast experience in television and print media uniquely qualifies her to provide excellence across the board spectrum of writing needs. If I did not have her assistance, I would have been still talking about the book I was going to write instead of the book I am going to publish. I would probably be stuck on writing my bio without her ability to transfer my bullet points in an engaging, broad-based synopsis of my achievements. I highly recommend Envision Creative Media because of the professionalism and care which is the philosophy they operate under.
South Plainfield Councilman Derryck White
" It was a pleasure working with Patti and her crew on our recent video shoot. She is very professional and has a unique way of making everyone feel comfortable in front of the camera. The quality of the final video exceeded my expectations and has been very well received by our audience. "
Bob Longo, Chair South Plainfield Green Team
"Patti's knowledge and experience in media relations was such an asset as we were launching WellScreen. She is easy to work with and is committed to her client's success."
Keri-Lyn Coleman
President and CEO, WellScreen, Inc.
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