First impressions are everything and your website is your online representation. With the investment of time and money you have put into your website, you want to be sure that the content clearly defines who you are and what you are about.
What makes for great website content that entices visitors to stay and work with you?
A mission statement is your company’s purpose. It is a formal summary of your goals and values. It specifies your product or service, identifies your market and says what you will do for your clients. A mission statement is a crucial element of your website content and should be carefully crafted with purpose.
Your mission statement should:
- Be clear
- Be concise
- Embody all that you stand for and all that you do
- Express your passion for what you do
A homepage is usually the first page a visitor will see and should serve as the introductory page of your website. It is your table of contents and facilitates navigation to other pages on your site. The home page can often make or break your website visitor’s experience. If they land on your home page and like what they see and read, they will continue to explore your website and services. If the content is dry or confusing, they may move on. It is critical to make that first impression a great one.
If your website visitors have come this far, they are interested and looking for information about you and your business. They are searching for more and to have their questions answered. They want to know who is behind the mission statement and are deciding if you are a good fit for them. It contains general information about the person or organization that is responsible for the website. The About Page tells your story and enlisting a professional storyteller/writer is worth it.
Defining your services is crucial to your website as it establishes exactly what you will provide and what kind of support is offered. Services must be clear and include detailed information in a format that is easy to understand. This page is where final decisions are made after reviewing the other pages of your website. It is where the website visitor typically determines that your company is legitimate and a possible fit. Having a professional writer come in with a fresh eye to simplify and communicate packages and services is essential.
One extremely effective and proven technique for website owners to increase their website traffic is to add a blog. Simply put, your website is confined to a certain amount of words for search engines to pick up on and send visitors to your site. Blogs can help maximize the potential of your website by regularly introducing new words to trigger search engines to find you. Adding blogs is one of the most effective components of a website to gain maximum exposure.
Search Engine Optimization (SEO) – SEO is the strategic placement of key words and phrases to get website pages to rank higher in search engines such as Google and Yahoo. Searching is one of the main ways visitors will discover you. The higher you rank, the more likely traffic will increase for your website. There is an art to SEO and takes an experienced eye to integrate those keyword gems into your content. Envision Creative Media has the expertise to create content that will help drive visitors to your website.
We are eager to find out everything about you and your business or nonprofit and what you want to convey on every page. We interview you to find out who your audience is, what message you want to convey, and all the details needed to create the masterpiece that is the online profile of what your company does.
We offer a new perspective. If you are passionate about your product, you may be so close that it’s difficult to step back and create the content yourself. Having a fresh eye and creative professional writer to collaborate with is essential in taking your website to the next level and reach the audience you want to reach.
We are well versed in working with SEO and know that search engines love keyword-enabled content that is new and changing. Your content writer knows how to attract and engage your website audience, driving website traffic to your site everyday.